It was a sea of skin, peroxide and fake tan — over 1000 women in bikinis descending on Bondi Beach in an attempt to beat a world record that didn't actually exist.
The event, organised as a promotion between Cosmopolitan Magazine and Gillette, aspired to set a Guiness World Record for the "world's biggest swimsuit shoot".
A blend of 100 paid models and many more volunteers — mostly more interested in the free $120 goody bag than the notion of creating history — gathered in the sun.
In keeping with Guinness protocol, an achievable but challenging goal of 300 babes in bikinis was set to be officially recognised.
After early jitters from event staff, a late rush of girls pushed the attendance to an impressive 1010.