Wednesday, September 02, 2009

Sun Exposure Kills

An ambient marketing in Gordon beach, Tel Aviv. The purpose was to increase awareness to sun damage and skin cancer. 50 towels with a coal grill print on them were placed there from early morning to late noon.











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1 comments :

ega278 said...

Wow, people still believe that? Talk about old wives tales. Take a look at the research, the countries with the most sunscreen/sunglasses use have the most skin diseases and eye problems.