So if “going viral” is your goal, how can you optimize a campaign to transform into a Web meme goldmine? Smart money would select an environment where lots of group sharing is going on. Places such as Facebook and Twitter are no-brainers, but the value of Reddit as a veritable meme factory is on the rise. Combining the right design and tone with the proper platform is one of the trickiest parts of creating a successful viral campaign, but when it’s all aligned, success is more likely.
What’s your favorite viral campaign? Let us know in the comments.