Monday, January 23, 2012

Giant Sun Installation at Trafalgar Square, London

This ʻbrilliantʼ artwork was commissioned by Tropicana (PepsiCo) to support their current advertising campaign. Art collective Greyworld created the spectacular sun which was raised over Trafalgar Square early this morning as part of Tropicana’s “Brighter Mornings” campaign.

Created by Greyworld and taking over six months to create, the manufactured sun is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces the equivalent of 60,000 lightbulbs, 4-million lumens of light.

Still it's no match for the actual sun but who doesn't love a little extra light now and then? Especially in Winter when it's so dark all the time. Check out the video of this morning's illumination and a "making of" video.
























Via: telegraph
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