Friday, February 24, 2012

The Brands We Drive [infographic]

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The United States is home to the largest passenger vehicle market of any country. According to the most recent data from The U.S. Department of Transportation and The U.S. Bureau of Transit Statistics, there are currently over 254 million registered passenger vehicles on American roads, and each year an average of 16.7 million new cars are sold.

To gain a better understanding on the current state of the American consumers’ relationship with their automobile, AYTM conducted DIY market research. The highlights of there discoveries are encapsulated in this infographic:

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Virginia Rucker said...

Looks like the share that US car makers have at home doesn't seem to be as big as we thought of it. I didn't expect the korean-to-japanese ratio to be that though; I thought the koreans were starting to overtake the japanese already.