Monday, December 02, 2013

7 of the Planet’s Coolest Bike Safety Innovations

Throughout the world, more and more people are taking to two wheels instead of four. Cycling improves fitness levels, saves money, reduces fuel emissions and is less hassle than public transport. What’s not to love? Well, riding a bike can be a risky business, which is why clever people all over the planet are coming up with ways to make it safer. We’ve hunted down some of the most amazing inventions and initiatives that aim to make cycling safer. From invisible helmets to portable pole-dancers, these videos highlight the most exciting and interesting developments for cyclists right now.

1. The Cuddling Cops

In Denmark, cycling is big news. Danish commuters ride their bikes whilst eating breakfast, smoking or precariously carrying cups of coffee. But bike helmets aren’t popular in the Scandinavian nation, mainly because people fear they will mess up their hair. Vanity comes before safety, so capital city Copenhagen has come up with a novel way of spreading the safety message – along with a little love. If Copenhagen cops spot cyclists with bare heads, they pull them over, give them a cuddle, brief them on the benefits of protecting their heads, issue them with a brand new helmet – and send them on their way. See the warm arm of the law in this beautiful video.


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